Everything you need to grow, under one roof
Twelve specialist practices grouped into four growth disciplines. Pick a single service or run your entire digital engine through one in-house team based in New Delhi.
Most agencies sell you one thing and refer the rest out. The result for clients is broken hand-offs, inconsistent strategy and three separate vendors arguing over attribution. P&P is built differently, every discipline below is delivered by our own in-house team, working out of one office, briefed by the same founders, and accountable to the same monthly numbers. That is what lets us pair SEO, paid, design and brand into one growth engine instead of four disconnected ones.
The four sections below group our services by the outcome they drive. Within each, you will find the specific specialisms and a direct link to the in-depth service page. If you are not sure where to start, book a free 30-minute strategy call and we will map the highest-ROI starting point for your business.
SEO & Authority Building
Organic search is the highest long-term ROI channel in digital marketing. A page that ranks #1 today keeps earning traffic for years with very little additional spend. That is why every business serious about compounding growth invests in SEO, and why getting it right matters more than buying short-term shortcuts.
Our SEO practice spans on-page, off-page and technical SEO across local, international and e-commerce contexts. The link building team is in-house with four full-time outreach specialists, no PBNs, no automation, no purchased links. The audit and recovery team has rebuilt SEO health for sites recovering from Google updates, manual penalties and broken migrations. Every engagement is monthly with full transparency: rankings, traffic, conversions and revenue tracked end-to-end.
Full SEO Service
End-to-end SEO across on-page, off-page, technical, local, international and e-commerce. The complete growth programme, keyword strategy, content production, manual link building and monthly reporting tied to revenue.
Explore SEO ServicesManual Link Building
Authority growth through real human outreach. Niche-relevant guest posts, contextual placements and digital PR. Average placement DA 80+ across 10,000+ links delivered. Zero PBNs.
Explore Link BuildingSEO Audits & Issue Remediation
Deep technical audits and surgical fixes. 200+ check points across on-page, off-page, technical SEO, Core Web Vitals, schema and indexing. Implementation included if needed.
Explore AuditsWebsite & Design
Your website is the only marketing asset that works 24/7 across every other channel you run. SEO sends traffic to it. Paid ads send traffic to it. Sales decks link to it. Email campaigns drive opens that convert on it. Every dollar you spend on other marketing is multiplied or divided by how well the site performs.
We design and build websites with a single non-negotiable: sub-2-second load times, mobile-first responsive design and technical SEO baked in from day one. The build stack is matched to your business, WordPress for content-heavy sites, Shopify for most e-commerce, custom Next.js / Headless for high-traffic marketing sites and SaaS. UI/UX is led by the same team so the design hand-off has zero translation loss. Every site is yours at the end of the project, no proprietary lock-in.
Website Design & Development
Corporate sites, landing pages, WordPress, Shopify, custom Next.js builds and e-commerce stores. SEO-ready, Core Web Vitals optimised, mobile-first. 600+ sites delivered.
Explore Web DevUI / UX Design
Research, wireframes, prototypes, premium UI and complete design systems. Conversion-led design grounded in real user research, not vibes. Average +74% conversion lift on redesigns.
Explore UI / UXPaid Advertising & User Acquisition
Paid advertising is the fastest growth channel in your stack. Where SEO compounds over months, paid produces measurable revenue within weeks, and scales linearly with budget once a campaign is profitable. For almost every scaling business, paid belongs in the mix alongside organic growth.
Our paid practice is Meta-led (Facebook + Instagram) with four campaign specialisms: full performance marketing for e-commerce and lead-gen, Instagram-specific Reels-first campaigns, CPI app install campaigns optimised for real-user retention, and CPR campaigns for verified SaaS and app registrations. Creative is produced in-house so the iteration loop stays tight. Tracking uses Conversion API and server-side events to handle iOS 14.5+ attribution properly. Most clients see ROAS 3× or better within 90 days.
Paid Advertising (Meta)
Full Facebook & Instagram performance marketing, lead gen, e-commerce, retargeting, lookalike scaling. Conversion API, weekly creative refresh, transparent ROAS reporting.
Explore Paid AdsInstagram Ads
Reels-first Instagram-specific campaigns. Native-feeling UGC creative produced in-house, Reels / Stories / Feed / Explore placement strategy, Shopping integration.
Explore Instagram AdsCPI, Cost Per Install
App install campaigns optimised for real-user retention. iOS & Android, MMP integration, event-based bidding, zero incentivised installs. Average -46% CPI within 60 days.
Explore CPICPR, Cost Per Registration
Verified user signups at scale, SaaS trials, app registrations, lead capture. Funnel-first optimisation, email/phone verification, CRM integration. 200k+ registrations delivered.
Explore CPRNot sure where to start?
Book a free 30-minute strategy call. We will map the highest-ROI starting point for your business and tell you honestly what we would (and would not) recommend.
Frequently Asked Questions about our Services
Answers to the questions founders most often ask when scoping a project with us.